We find awareness publicity everywhere:in the streets, in the media, in the Facebook, Twitter, You tube and so on.

But when we see it? do we think about it? do we change what we are doing? the answer is maybe we see it, we think for the moment and because its so negative the information that is coming we try to eliminate it. Is that true? Maybe the answer is yes, because we have learn to be only observers.

In this video using a song that bring emotions'we will survive' it appeals for the action. But is that enough? 

VH1: I will survive

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Agency Producers: Andy Gulliman, Felipe Calviño, Adrian Aspani
Production Company: Landia / Stink
Director: Agustin Alberdi