Are we making awareness publicity in the right way?

Are we making awareness publicity in the right way? What does change in the people acts when they are seein vídeos and exposures like this? A reaction in the mind, but do they think how to change the social environment? Emotions are lived in the moment seeing the video, but after that what happens to the reality?

So many questions are around this publicity that have the goal to create awareness. But awareness of what? To wake up to the moment and get a vaccination to future?